The colour of pink just throws you off.
From the company website:
Rosée d’Hibiscus is a soft spoken wheat beer. The rose colour comes from the hibiscus flowers added during the brewing process. The aromas and flavour of this tropical flower are very prominent in the beer, giving it a slight acidity and a very agreeable fragrance. It is the perfect thirst quencher on a hot summer day.
This beer won a gold medal (fifth place amongst 10 gold medal winners) at the adjudicated "MBeer" contest during the Mondial de la Bière in Montréal in 2007, and a silver medal in the 2008 Popular Beer Contest during the Mondial de la Bière in Montréal.
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